STORY / PROFOUND™
A brand built on the convergence of street wear and high fashion, materialized through clothing as a visual language and channel of communication.
Each collection tells a story from the perspective of the designers and the world they exist within. Compiled through narratives of personal struggle, cultural identity, spirituality, and social/political commentary.
Our artfully designed pieces are intended to invoke a sense of timeless poetry within the framework of global contemporary fashion. All images, wordings, fabrics, and silhouettes as represented by the brand reflect the feeling and mood associated with the concept and propel the reference-rich worldview of the designers. We explore the relationship between the raw and elegant.
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On Change
Adapt or die. Every exit is an entry into somewhere else. Paradoxically enough, only in growth, reform, and change is true security to be found. The Profound™ brand embraces transition and change. Seasons change, moods change, and what humans like today may be despised tomorrow. React on feeling. React on emotion and energy—not on industry. To achieve continuity, we have to be willing to change. Change is, in fact, the only way to protect whatever exists. To be interested in the changing seasons is a happier state of mind than to be hopelessly in love with spring.
On Design
There is little organized planning and structure that goes into our design process. It's a natural and fluid form of creation. We design on moods, feelings and energy, keeping tones mostly muted with darker tones and occasional pops of color. Imagery and words play a heavy role. Oftentimes, the weeks approaching a new seasonal collection are filled with subtle idea hunting. These ideas are stored in iPhone notes, folders on computer desktops, and in our minds. We usually put together full collections from start to finish within one to two weeks, working triple shifts in order to complete them. It sounds like chaos, but there's certainly a method to it that works. In the end, if the process comes from the heart and mind, it all aesthetically ties into place and becomes a cohesive collection. There is only one goal: to make each collection progressively better than the last.
