Press Release: Lookbook for Profound Aesthetic x Urban Outfitters Hand

For Immediate Release 5/8/15:
Shot in an empty studio in New York City, these photos express the mood of the recent sunglasses collection by Profound Aesthetic for Spring/Summer 2015, playing on the juxtaposition of classic American menswear and modern youth inner-city culture. In the belief that all beautiful things stem from the art of paradox, we felt it was important to merge two different worlds into one; old and young. This lookbook uses elements of minimalism and incorporates a timeless elegance. There is also a use of current and upcoming basic raw-cut tops by Profound Aesthetic. The sunglasses collection consists of a set of 8 styles and colors ranging from matte honey, matte tortoise and matte black. All styles are priced at $78, only available Here:

All styles are priced at $78, only available Here:
Photography by: Anne Joy Li


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