Press Release: Profound Aesthetic's "I Fly Through Memory" Editorial f

Press Release:
For Immediate Release
Profound Aesthetic "I Fly Through Memory" Editorial

Photography/ Model:
Shot in Los Angeles by Michael Angulo (@mikeyzee)
Modeled by Bradley Soileau (@brvdleysoileau)

Brand Description:

New York-based label Profound Aesthetic aims to merge the internal and the external, the conceptual and the material in their progressive designs that perpetuate a new manner of dressing and thought. The brand focuses on adorning tops and outerwear with bold visuals and provocative phrases, modernizing graphic wear for our current age.

The story starts around the word “flight”. Manmade flight verses that of nature. Engineered flight verses the wings of a bird. The visual of a rush through a garden of roses. Imagine flying a plane through a field of flowers at full speed. Liberation. Inspired a lot by the moods of old Japanese gardens. Saw a few on our last trip to Tokyo. Those visuals still linger. The places you travel give you a part of the experience to hold onto eternally. Your travels become your DNA.

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