After enduring a grueling winter on the east coast, the team at Profound was eager to develop some new accessories for the warmer months that we grew to miss. As luck would have it, our friends at Urban Outfitters reached out to us days later looking for some custom sunglasses. Profound has developed various pieces from wrist-wear to neck-wear for Urban Outfitters, but eye wear is an entirely new beast that we were more than eager to tackle. Our recent collections have had a strong emphasis on youth culture and incorporate military influenced embellishments, we wanted to remain true to those themes when approaching these designs.
For these particular designs, we played with the juxtaposition of classic Americana menswear and modern youth inner-city culture. In the belief that all beautiful things stem from the art of paradox, we felt it was important to merge two different worlds into one; old and young. Mixing different eras in history has always been a source of inspiration for us. We’ve played, in the past, with periods ranging from the world war 2 era to the late 50’s and 60’s, also taking a great deal of interest in military, classic sportswear, nature and the like.
We stumbled across essential imagery from popular culture ranging from the late 50's to the early 70's including still shots from Breakfast at Tiffany's to John Lennon's classic New York City photo; with our mood board filled we settled on three styles available in a neutral color palette incorporating black, matte honey, and tortoise. Our end result? Eight custom pairs of shades that range from classic aviator bar brow to rounded cat eyes that are all finished with 100% UV protected tinted lenses with Profound Aesthetic engraving written on the inside of each acetate arm. All eight styles can be found in Urban Outfitters nationwide as well as UrbanOutfitters.com