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Press Release: Spring '17 Editorial Story Shot by Cary Fagan on Film

Press Release: Thursday, April 20th, 2017
The Spring '17 Editorial Story Shot by Cary Fagan on Film

Editorial Description:
Profound Aesthetic combines standout Spring pieces into its latest editorial story. Shot entirely on film by world renowned photographer Cary Fagan (@caryfagan) and modeled by Matt Fearno (@mattfearno) in Houston, Texas. The editorial story showcases a unison of both "Time will tell" and "There will be Heaven" collections. 

The Spring story takes a strong stance on the political and social climate of America, and the internal struggle of self identity within ones environment, as shown through both collections, one leading into the other. Represented through bald eagles in flight, burning fire, hibiscus floral imagery, all embroidered and printed across washed military fabrications and muted earth tones.

The photo story visually encapsulates the transitions between the concepts of the two collections. Set against a desolate industrial building in muted tones, the photographic set shows a sense of strong calm. With the combination of both collections, the brand offers both ranges for the season featuring light-weight bomber jackets, pull-over parkas, nylon windbreakers, sleeveless french-terry hoodies along with bold embroideries and graphics.

Photographer: Cary Fagan (@cary.fagan)
Model: Matt Fearno (@mattfearno)
Brand: Profound Aesthetic (@profoundco)
Location: Houston, Texas

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